Americans Favor Frozen Pizza Over Fresh 🍕
April 18, 2023 10:36AM CDT
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Frozen pizza is becoming a staple. New data from marketing solutions company Vericast reveals that 13% of recent pizza restaurant guests are “trading down” to frozen or non-restaurant pizza, due to inflation.
Vericast says frozen pizza sales have climbed by 11% over the past year, with retailers ramping up their frozen pizza promotions by 214%.
Additionally, 43% of recent pizza restaurant guests reported that they purchase frozen pizza in a typical week.
About 25% of frequent pizza consumers also say they are now opting for cheaper pizza.
